Quick Commerce: An Analysis of Instant Delivery apps and its Impact on Public Health

Abstract

Quick commerce industry has witnessed tremendous growth in the last few years as it cater to the various requirements of the customers. Moreover, consumers are thrilled by the experience of receiving things instantly at their doorstep. Despite its staggering growth and remarkable influence on consumers, only few studies have been conducted on Quick commerce. Ever since the quick commerce started dominating the market, many e-commerce brands that were reluctant to change their traditional online selling approach were left with no option but to embrace this Quick Commerce business model of selling online to survive in the market. This study explores the growth of Quick commerce start-ups and analyses the benefits and problems associated with it. This paper will also provide meaningful insight into the influence that Quick commerce has on consumers, general public and traditional E-commerce industry these days. This article comprises of importance of instant delivery apps in consumers’ life and Strengths, Weaknesses, Opportunities and Challenges (SWOC) analysis of Quick Commerce business model especially in this digital era. This article also provides suggestions for instant deliver apps brands on how to deal with challenges associated with Quick Commerce business model.