An Evaluation Of The Performance Of Selected Packaged Food Companies In India

Abstract

There are number of packaged food companies working in and across India. Companies make innovations in their products based on the changes that are happening in the environment. Each and every company has its own promotional methods for its marketing and publicity. Every day remarkable changes are happening in the packaged food business. In order to cope with the changes in the market and compete with other global companies they indulge in unethical practices that negatively affect their performance. This study focuses on the evaluation of the performance of ten packaged food company working in India. Opinions of consumers about several brands of the selected ten packaged food companies are collected. Variables like image of the company, sales and support services and future trends of the company are evaluated. Consumers have vital role in the economy so it is necessary to know the opinion of consumers on packaged food products of different companies in and outside the country. Consumers have the opinion that among the selected packaged food companies Amul India is the preferred packaged food company. They are satisfied with quality-of-service support provided by the company. The performance of the company is evaluated based on the opinion on the consumers on image sales and service support and future trends of the company.  If consumers are satisfied with the product, they are ready to recommend the product with others.