Digital Transformation in Banking: A Case Study of E-Banking Services in Aligarh District during the Covid-19 Pandemic

Abstract

This study investigates the transformative impact of e-banking services during the COVID-19 pandemic in Aligarh District, Uttar Pradesh. Utilizing a structured questionnaire and rigorous statistical analysis, the research examines patterns of usage, challenges faced, and motivations among residents. Key areas of focus include the significant increase in e-banking adoption, the influence of demographic factors such as age, education, and income, the perceived benefits of digital banking, operational difficulties encountered, and the preferences for specific e-banking services. The findings shed light on the rapid shift towards digital financial services in response to pandemic-induced restrictions and highlight the behavioral adaptations of users during this unprecedented period. The study employs analytical tools, including simple percentage analysis, averages, and Pearson’s Chi-square test for independence, to identify and assess the factors influencing e-banking usage. By providing a detailed understanding of the challenges and opportunities associated with e-banking in Aligarh District, this research contributes to the broader discourse on the digitalization of financial services, emphasizing its implications for user behavior and regional economic development during crises.