A Study On Customer Satisfaction In Using Banking Services Through Artificial Intelligence (Ai) In Nagercoil Area

Abstract

Banks are serving their customers through multiple platforms. Artificial Intelligence have dominated all the new technologies in the past few years. This solved many of the problems that Banks face in today’s digital world. They can take good information quickly and easily from Bank’s database and convert it into meaningful benefits for themselves and their customers. It is the future of banking as it brings the power of advanced data analytics to combat fraudulent transactions and improve compliance. Features such as AI bots, digital payment advisers and biometric fraud detection mechanisms lead to higher quality of services to a wider customer base. All this translates to increased revenue, reduced costs and boost in profits. The primary data needed for this study have been collected from 80 respondents in Nagercoil Area. It was collected with the help of questionnaire schedule and selected stratified random sampling method.