Problems And Prospects Of Organic Food Marketers In Kanniyakumari District – A Study
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Abstract
In India organic food market is the most rapidly increasing market. This paper focuses on the problems faced by the marketers of organic food and the prospects of marketing of the organic food products. According to the findings of the study, the Kanniyakumari district’s organic food marketing is gradually expanding. The marketers of organic food are reasonably good income afford for organic products. However, and Limited Availability are the most important challenge faced by the marketers of organic food products. It can be concluded that marketers have better experience with organic food products for a decade. The primary determinants of organic food marketing are product quality, pricing, and market promotion. In addition to offering promotions to draw in new customers, marketers must develop plans for retaining their current customers. The four main issues that marketers deal with are cost, marketing, advertising, and awareness. By fixing these issues, marketers will build a solid foundation for their market that will enable them to turn a profit and successfully manage the market.