The Mediating Role Of Ethical Behaviour On The Impact Of Public Relationship Management On The Organisational Performance Of Huawei Products In Shenzhen, China
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Abstract
This study statistically analyses the impact of public relations management on the organisational performance of Huawei products in Shenzhen, China, with a focus on ethical behaviour as a mediator. From 1700 stakeholders, including employees, customers, and business associates, opinions on advertising campaigns, ethical policies, and organisational KPIs were collected using a structured survey. The poll used a Likert scale to evaluate attributes, with a focus on areas such as stakeholder engagement, overall happiness, and the effectiveness of communication. This study used statistical methods, such as regression and correlation analysis, to look for connections between PRM and organisational success. A mediating variable was used namely, ethical conduct. Preliminary research indicates that effective public relationship management is significantly associated with improved organisational performance measures, such as sales growth, customer retention, or brand reputation. Furthermore, the results stress the role of ethical conduct in mediating this relationship, drawing attention to its role in fostering trust and loyalty among stakeholders. In addition to improving organisational performance, the study indicated that Huawei's commitment to ethical PR tactics strengthened relationships with stakeholders. Especially in highly competitive industries, these results highlight the importance of corporations incorporating ethics into their public relations strategies for long-term success. The findings provide actionable advice that Huawei and similar businesses may use to boost their performance via the use of strategic PRM strategies grounded on ethics.