The Application And Satisfaction Of Artificial Intelligence (Ai) In Guangdong Province, China For Television News Production
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Abstract
This research looks at how AI has changed the media industry. A comprehensive literature review highlighting key themes and ideas investigates the impacts of AI integration on many facets of the television environment. The study covers a wide range of topics, including marketing strategies, advertising methods, labour dynamics, content production and curation, the theoretical foundations of "artificial intelligence" (AI) in the TV business, and ethical issues. Research shows that AI has changed the media industry in many ways, including how content is created and curated, how data is analysed, how ads are targeted, how the workforce is structured, and the ethical problems that arise. More studies are needed to address worries about algorithmic bias, job loss, and privacy, even though AI has many advantages, such as enhanced efficiency, personalisation, and creativity. Ethical AI practises, the results emphasise methodologies for skill update and moral norms. The effort contributes to the existing body of knowledge and shapes the future of artificial intelligence in the television industry by highlighting research gaps, methodological breakthroughs, and regulatory ramifications.