An Analysis Of The Chinese Business-To-Consumer Online Shopping Sector From The Perspective Of Customer Satisfaction

Main Article Content

ZHANG Y ONGCHAO, Dhakir Abbas Ali

Abstract

Internet use is expected to grow at a rate never seen before in China as a result of the country's rapid development in the field of information technology. Some areas of business, such as online advertising, online shopping, and online promotional advice and service, have benefited greatly from the growth of E-commerce.  In this analysis, researchers take a close look at the nuts and bolts of what makes online purchasing a positive experience for consumers. To evaluate the quality of Chinese consumers' experiences with internet purchasing, positivist thought was used. An approach defined by this philosophy combines inductive reasoning with careful, well-established observation of individual traits and actions. The results of an electronic mail survey and customer satisfaction analysis.  The evaluations of validity and reliability, Pearson's correlation, and multiple linear regression all pointed to an increase in consumer satisfaction in China if shopping websites improved their security, shipping, and support for private information. Companies in China need to pay close attention to the growth of the E-commerce environment from the perspective of consumer behaviour, with a focus on the elements that have the most bearing on the level of happiness their online customers feel they get from doing business with them.


 

Article Details

Section
Articles