A Study To Measure The Effectiveness And Impact Of Online Marketing Versus The Conventional Marketing With Regards Of Target Audience In Respects To Socio-Demographics Such As Age And Gender

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CHEN RUI, Rozaini binti Rosli

Abstract

The proliferation of communication and computer technology has led to a change in the method in which people do business, as a direct outcome of this change. In most sorts of organisations in today's world, having access to the internet and having electronic gadgets is almost a need. It is feasible that widespread adoption of e-marketing may bring about a significant paradigm change in the way that commercial activity is carried out in every region of the world. Because of the proliferation of the Internet and other forms of electronic communication over the past few years, there has been a rapid increase in the number of different channels that can be used for advertising. This is largely responsible for the rapid growth that has taken place in recent years. People can find adverts almost everywhere on the internet, and the purpose of these ads is to get them to buy something from them or make use of their service. Internet marketing is a relatively new method of promoting and selling products on a global scale, and it is a method that is less expensive, more practical, and more beneficial than other methods. It's possible that this strategy will be of great benefit to both manufacturers and suppliers.

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