The Influence Of Consumer Perception On Purchase Intention On Customer Satisfaction In Jiangsu, China

Main Article Content

LI ZHENGWEI, Rozaini binti Rosli

Abstract

The retail business has undergone a technological revolution, with the majority of consumers now preferring to purchase online over conventional brick-and-mortar establishments. Over the last ten years, this practice has gained traction, with many retail establishments using both tactics to increase earnings. The goal of the study is to investigate how customer satisfaction, purchase intentions, and perceptions relate to each other in the socio-cultural and economic setting of Jiangsu province, China.  Through a comparative analysis of online and offline data, businesses may enhance their comprehension of client choices. Because the variables impacting both online and physical transactions are ever-changing, being ready is essential. Although many individuals like the more individualised shopping experiences in physical locations, many more people find internet shopping to be more convenient and user-friendly. This research looks into and analyses the phenomenon that males are more likely to purchase online than in physical stores. Online buyers place a high value on secure payment processing, which is closely related to retail sales. Many people still prefer to shop in physical shops because they can see the items in person and have confidence in the vendors, even if internet shopping is becoming more and more popular.

Article Details

Section
Articles