CHALLENGES FACED BY WOMEN ENTREPRENEURS IN MSMES DURING THE COVID-19 PANDEMIC IN KERALA

Abstract

The COVID-19 pandemic significantly impacted the global economy, with Micro, Small, and Medium Enterprises (MSMEs) among the worst affected. Women entrepreneurs in this sector faced unique challenges that disrupted their business operations and personal lives. This study examines the specific obstacles encountered by women entrepreneurs in MSMEs during the pandemic and explores how these challenges shaped their resilience and adaptability. The research adopts a surveys method  with women entrepreneurs from diverse industries. Key challenges identified include financial hardships due to declining revenues, limited access to markets, and disruptions in supply chains. Many women struggled with accessing emergency financial assistance, particularly in rural areas. Additionally, the sudden shift to digital platforms posed difficulties for those with limited technological skills or infrastructure. Beyond business challenges, women entrepreneurs faced increased domestic responsibilities, which further strained their ability to manage their enterprises effectively. Psychological stress and uncertainty about the future also emerged as critical factors affecting their decision-making and productivity. Government relief measures and community support played a role, though their reach and effectiveness varied widely. This study highlights the need for targeted interventions to support women in MSMEs, including better access to credit, digital skill development, and mental health support. It also emphasizes the importance of building a more inclusive entrepreneurial ecosystem that addresses gender-specific barriers. The target respondents for the study are the  Women-Led MSMEs in Kerala.120 people were chosen favourably for this investigation. Stratified random sampling was used to gather 110 respondents from Kerala  in order to obtain the relevant data. By shedding light on these challenges, this research aims to contribute to the formulation of policies and programs that empower women entrepreneurs to recover and thrive in the post-pandemic era.