Eco-Tourism in Kerala: A Sustainable Path to Green Growth

Abstract

This study explores the role of eco-tourism in promoting sustainable development in Kerala by examining tourist awareness, community benefits, environmental impact, and implementation challenges. Using primary data from 150 respondents and statistical tools like one-sample t-test, the study finds that tourists are highly aware and motivated to engage in eco-tourism. Communities have experienced socio-economic benefits, and environmental conservation has improved. However, challenges such as infrastructure gaps and limited government support still exist. The findings highlight the need for stronger policy support, better facilities, and enhanced community participation to ensure that eco-tourism continues to be a sustainable path to green growth in Kerala.