Impact On Gender Differences In Investment Behaviour Towards Investors In The Stock Market Of Kanyakumari District

Abstract

This study examines the influence of gender on investment behaviour among stock market investors in the Kanyakumari District. With a sample size of 100 respondents, the research explores how men and women differ in their investment patterns, preferences, risk-taking abilities, and decision-making approaches. Using statistical tools such as t-test and ANOVA, the study identifies significant differences in investment behaviour based on gender, income, education, and age. The results reveal that male investors are more inclined towards high-risk and market-driven investments, while female investors prefer safer, long-term options and often rely on expert advice. Demographic factors such as income and education were found to significantly affect investment behaviour. The study also highlights the existing gender gap in stock market participation and emphasizes the need for financial literacy and inclusive investment strategies to encourage greater participation from women. The findings provide useful insights for policymakers, financial advisors, and institutions to design gender-sensitive financial programs aimed at promoting equal participation and financial empowerment in equity markets.