A Study On Consumer Satisfaction Towards Allopathy Medicine In Kanniyakumari District

Abstract

Consumer satisfaction in allopathy medicine is essential as it directly influences healthcare outcomes, patient adherence to treatment, and trust in medical systems. Allopathic medicine, which relies on scientifically tested drugs and procedures, is widely preferred for its effectiveness in treating acute and chronic illnesses. Patients expect quick relief, minimal side effects, and affordability, making their satisfaction a key measure of healthcare quality. When consumers are satisfied, they are more likely to follow medical advice, complete prescribed treatments, and recommend allopathic interventions to others. The need for consumer satisfaction arises from the growing awareness and expectations of patients regarding healthcare services. Informed consumers now seek personalized treatment, transparency in medical procedures, and accessibility to quality medications. Dissatisfaction with allopathy can lead to non-adherence, preference for alternative medicine, or lack of trust in the healthcare system. Therefore, healthcare providers and pharmaceutical companies must focus on patient-centered approaches, ensuring that medicines are effective, affordable, and accompanied by proper guidance to minimize side effects and enhance trust. The important objective of the study is to analyze the consumer satisfaction towards allopathy medicine in Kanniyakumari district. The study is based on primary and secondary Data. To analyze the consumer satisfaction towards allopathy medicine in Kanniyakumari district 120 consumers are selected as samples using convenient sampling method.