Exploring the Impact of Social Media Engagement on Work–Life Balance and Employee Well-Being

Abstract

The objective of this research is to study the usefulness of social media in personal life and its impact on users' work-life balance and their well-being. This study investigates how excessive social media use affects the boundaries connecting the work and individual life, which can negatively impact stress, burnout, and job satisfaction. It is also believed that its balanced and purposeful use can promote social connection, collaboration, and psychological support among employees. In this research study, we will adopt a mixed-method style, using both quantitative surveys and qualitative interviews.

The research findings indicate that the impact of social media is two-pronged—on the one hand, it promotes employee well-being and work flexibility, while on the other, its dependence can lead to work-life imbalance and psychological exhaustion. Consequently, organizations need to consider this dual impact when formulating social media policies. This research provides useful insights for organizations, managers, and human resources specialists, helping them understand employees' digital behaviour and develop a healthy, balanced, and productive work culture.