Comparative Analysis of Online Product Purchases and Service Usage: Insights for Retailers and Service Providers

Abstract

This study compares the number of responses between online product purchases and service usage to understand the differences in consumer behavior. The results show that online product purchases significantly outperform online service usage, with the most popular product categories being Mobile/Laptop/Desktop, Sports Fitness, and Clothing. Banking transactions are the most used online service, followed by movie tickets and railway tickets. The findings suggest that retailers should focus on expanding their online presence and optimizing the shopping experience for popular product categories, while financial institutions and service providers should invest in improving their online platforms. The study provides valuable insights for businesses to enhance their digital strategies and improve customer engagement.