Digital Entrepreneurship Among Youth In Thiruvananthapuram District: A Pathway To Self-Employment

Abstract

The rapid proliferation of digital platforms has opened new avenues for youth to engage in entrepreneurial activities, offering opportunities for income generation, flexibility, and innovation. This study explores the motivations and perceptions of youth in Thiruvananthapuram district toward digital entrepreneurship as a pathway to self-employment. Using primary data collected from 110 respondents enrolled in commerce and management-related courses, the study employs Exploratory Factor Analysis (EFA) to identify motivational factors and Chi-Square tests to examine associations between demographic characteristics and perceptions of digital entrepreneurship. Findings reveal four key motivational dimensions—Income & Independence, Creativity & Innovation, Skills & Support, and Autonomy & Family Support—that significantly influence youth inclination toward digital entrepreneurship. Additionally, education level, employment status, and area of residence were significantly associated with perceptions regarding job stability and sustainability, while gender and monthly income showed no significant impact. The study highlights the potential of digital entrepreneurship as a viable long-term career for educated youth in semi-urban and rural areas, emphasizing the role of skill development, family support, and digital literacy. Policy implications include fostering digital entrepreneurial ecosystems, providing mentorship, and promoting awareness programs.