Customer Satisfaction Towards E-Bikes In Nagercoil City

Abstract

Electric bikes (e-bikes) have gained increasing popularity in urban areas due to their eco-friendly nature, cost-effectiveness, and convenience. In developing regions like Nagercoil, the adoption of e-bikes is steadily growing as consumers seek alternative modes of transportation to reduce fuel expenses and environmental impact. Customer satisfaction is an important factor that determines the success of any product or service. In recent years, electric bikes have emerged as a popular mode of transportation due to increasing fuel prices and growing environmental awareness. E-bikes are energy-efficient, cost-effective, and environmentally friendly alternatives to conventional fuel-based vehicles. In India, the demand for electric vehicles is rising rapidly, especially in urban and semi-urban areas. In cities like Nagercoil, consumers are gradually shifting towards e-bikes due to their low maintenance cost and ease of use. Customer satisfaction depends on various factors such as battery performance, price, design, mileage, and after-sales service. Therefore, it is essential to study the satisfaction level of customers towards e-bikes to understand their preferences and improve the quality of products and services. This study aims to analyze the level of customer satisfaction towards e-bikes in Nagercoil city. The study is based on both primary and secondary data. Primary data were collected from 45 respondents using a structured questionnaire through a convenient sampling method. The collected data were analyzed using statistical tools such as Percentage analysis, Garrett Ranking and Chi-square test.