Indian Retail Investors Investment Behaviour Is Influenced By Digital Trading Platforms

Abstract

Digital trading platforms have changed the way Indian retail investors invest by making investment activities easier, faster, and more convenient. This study examines the influence of digital trading platforms on the investment behaviour of Indian retail investors. Primary data were collected from 110 retail investors using a structured questionnaire. The data were analysed using factor analysis, mean score analysis, and one-sample t-test. The findings show that retail investors have a high level of adoption of digital trading platforms. The study also found that digital trading platforms significantly improve investment awareness, financial participation, investment performance, and portfolio diversification. Overall, digital trading platforms play an important role in encouraging better investment behaviour among Indian retail investors...