A Study on Financial Awareness Among Household Women in Trivandrum District, Kerala

Abstract

Financial awareness plays an important role in enabling women to make informed financial decisions and manage household resources effectively. Knowledge of savings, banking services, insurance, credit facilities, investments, digital payments, and government financial schemes is essential for achieving financial security. Household women actively participate in managing family income and expenditure, but their level of financial awareness may vary according to their socio-economic characteristics and access to financial services. The primary objective of this study is to examine the level of financial awareness among household women in Trivandrum District, Kerala, and to identify the major factors influencing their financial awareness. The study is based on both primary and secondary sources of data. For the purpose of the study, a sample of 60 household women from Trivandrum District was selected using the convenient sampling technique. The collected data were systematically classified, tabulated, and analysed using suitable statistical tools such as Percentage Analysis, Weighted Average Method, Garrett Ranking Technique, and Chi-square Test.