Bridging the Gap Between Adoption of Social Media Among Tribal Women in Jalpaiguri District

Abstract

The adoption of social media among tribal women in the Jalpaiguri District represents a significant shift in the digital landscape, highlighting both opportunities and challenges in bridging the digital divide. This research paper examines the factors influencing the adoption and usage of social media by tribal women, focusing on the socio-economic, cultural, and technological barriers that persist in this marginalized community. The study analyzes the extent to which tribal women in Jalpaiguri District engage with social media platforms, their motivations for use, and the impact on their social and economic empowerment. Findings suggest that while social media serves as a vital tool for communication, information sharing, and community building, several impediments, such as limited digital literacy, inadequate infrastructure, and socio-cultural restrictions, hinder full participation. Moreover, the research highlights the positive outcomes of social media usage, including increased awareness of rights and resources, enhanced self-expression, and greater opportunities for economic activities. However, it also points to potential risks, such as exposure to misinformation and privacy concerns. The paper concludes with recommendations for policymakers, community leaders, and stakeholders to implement culturally sensitive digital literacy programs, improve digital infrastructure, and create supportive environments that foster safe and meaningful engagement with social media. By addressing these gaps, the study aims to contribute to the ongoing discourse on digital inclusion and gender equality among tribal communities in India.