Eco-Emotions and Financial Fortitude: Harnessing Emotional Intelligence for Sustainable Prosperity in the Global South

Abstract

Background: The Global South is at the epicentre of a perfect storm: intensifying climate change impacts colliding with persistent economic instability. This volatile intersection has given rise to eco-anxiety, a chronic fear of environmental doom that further complicates decision-making and well-being. Traditional approaches to sustainable development have often treated environmental and economic challenges as separate domains, overlooking the crucial role of emotional factors in shaping both ecological behaviors and financial choices.

Objective: This study aims to investigate the intricate interplay between eco-emotions, financial decision-making, and sustainable development in the Global South, with a particular focus on harnessing emotional intelligence as a catalyst for positive change.

Methods: Our research employs a comprehensive mixed-methods approach. Quantitative surveys with 1,000 participants across five countries in the Global South, representing diverse geographical, cultural, and economic contexts. In-depth qualitative interviews with 50 community leaders, providing ground-level insights into local challenges and innovations. Utilization of eco-anxiety scales, financial literacy assessments, and emotional intelligence metrics to measure multifaceted aspects of the research question.

Results: The findings reveal significant correlations between emotional intelligence, eco-conscious behaviors, and financial practices. Participants with higher emotional intelligence exhibited 30% higher rates of sustainable lifestyle choices, ranging from reduced consumption to active participation in local conservation efforts. These individuals showed a 25% improvement in financial planning and resilience, including increased savings rates and more diversified livelihood strategies. Communities with targeted emotional intelligence programs reported a 40% increase in collective climate action initiatives.

Challenges: Deeply rooted cultural norms around consumption and status often conflict with eco-friendly practices. Limited access to eco-friendly alternatives in many regions poses a practical barrier to translating increased awareness into action. Systemic barriers to financial education, including gender disparities and limited digital literacy, impede efforts to build financial resilience. The diversity of linguistic and cultural contexts necessitated careful localization of research instruments, highlighting the need for flexible, context-specific approaches.

Keywords: Eco-anxiety, financial resilience, Emotional intelligence, Sustainable development, Global South