THE EFFECTIVENESS OF INFORMATION AND EDUCATION COMMUNICATION (IEC) THROUGH LEAFLET AND AUDIOVISUAL MEDIA TO INCREASING KNOWLEDGE OF REPRODUCTIVE-AGE WOMEN (RAC) ABOUT LONG-TERM CONTRACEPTIVE METHODS (LARC) IN URBAN

Abstract

Communication, Information and Education (IEC) is one of the important steps to support and make the public aware of the goals of Family Planning. Education is an important part of the counseling process. To date, there are quite a lot of IEC options that are considered effective in increasing contraceptive use, but each method still has shortcomings.

This research aims to compare the effectiveness of Communication, Information and Education (IEC) using leaflets and audiovisuals in increasing the knowledge of Fertile Age Couples (RAC) about Long-Term Contraceptive Methods (LARC) in urban areas.

This research is a quantitative research with a research design Quasy experiment design with a plan one group pretest posttest design which was conducted in July-August 2024 in Surabaya involving 60 RAC aged 30-49 years as samples. The research subjects were divided into 2, namely the group that received intervention through audiovisual media, and those that received intervention through leaflet media without a control group, then a knowledge assessment was carried out in each group. Data were analyzed using Mann-Whitney with significance = 0.05.

The results show that the average RAC knowledge about LARC using the leaflet method is 22.75 and the average RAC knowledge about LARC using the audiovisual method is 38.25. Based on this, audiovisual media is more effective than leaflet media. Test results Mann Whitney obtained a p-value of 0.000 and a significant level of significance α = 0.05, with a significance level of (ρ˂0.05) meaning that there was a statistically significant difference between the two groups who received IEC using Audiovisual compared to those who used leaflets. The conclusion is that there is an increase in respondents' knowledge after receiving IEC, both using audiovisual and using leaflets, but in this study, the use of audiovisual was more effective in increasing respondents' knowledge. in understanding and using LARC as a safe and effective contraceptive method for RAC.