AN ASSESSMENT OF THE INFLUENCE OF ARTIFICIAL INTELLIGENCE (AI) ON WORK LIFE BALANCE OF EMPLOYEES: PRESENT PROSPECTS AND OBSTACLES

Abstract

This research focuses on the impacts of AI on employees’ WB within both current possibilities and future challenges. AI technology, which is one of the key characteristics of the Fourth Industrial Revolution, is used virtually in all sectors of the economy and affects organisational activities and employees. That is, benefits of AI include higher efficiency, adaptability, and interest, while the implementation of integrated intelligent means can negatively influence the quality of employees’ mental states, generating insecurity when jobs become automated and turning the work into a more stressful process. A total of 100 questionnaires were completed based on a structured questionnaire, and correlation analysis was done to measure the extent of the relationship between AI usage, job satisfaction, and work-life balance. Research shows that there is a positive relationship between the use of AI and work-life balance, job involvement, and job satisfaction. However, issues that are associated with the use of AI in the workplace, like stress and job loss, remove productivity due to client dissatisfaction and reduce staff morale and mental health. The study therefore requires organisations to ensure that training for their workers on AI products is available, that mental health of the users of the AI products is taken into consideration, as well as creating awareness on the ever-changing role of AI in organizations. Maining these human-orientated aspects helps to turn the focus on the benefits that AI can bring to an organisation rather than presenting it as a threat.