Empirical Insights of Sustainable Business Practices among Startups Using R

Abstract

 This research is positioned at the intersection of sustainability, startup dynamics and tourism providing a comprehensive examination that contributes both academically and practically. This research strives to enhance knowledge and inform policies that support sustainable growth within the dynamic terrain of tourism sector by prioritizing sustainability, explaining the unique role of startups, and emphasizing the relevance of studying tourism-based startups. The proposed study uses R language to identify the key sustainable practices adopted by startups that have potential to enhance the business model. The findings highlight that startups that focus on adopting sustainable practices while creating transparency and awareness about sustainable practices are able to acquire and retain a competitive edge in the business landscape.  This work underlines the need for the entrepreneurs and policy makers for inclusion of sustainable practices among ventures to achieve the sustainable development goals in near future.