The Influence of Risk Appetite and Investment Decision-Making on the Various Demographic Profiles of Informative Rural Investors Using Kruskall-Wallis H Test

Abstract

The research aims to investigate the impact of risk appetite and investment decision-making on different demographic profiles and the descriptive statistics of demographic profiles i.e., gender, age, education, marital status etc. The research is based on the cross-sectional research design where the data was collected from the rural investors of Haryana and Punjab, and 486 responses were collected using structural questionnaires from all districts of Haryana and seven districts of Punjab. The descriptive statistics were done on the demographic profiles. Then the Kolmogorov-Smirnov test was used to test the normality by which the Kruskall-Wallis H test was incorporated for measuring the influence of risk tolerance and investment choices on the demographic profiles using SPSS 26.The results of the study reveal that there is a significant difference in the age, marital status, annual income and investment experience of rural investors regarding risk appetite and while measuring the investment decision choices the difference has emerged in the gender, marital status, education, occupation, income and investment experience of rural investors.